EDUCATION

Why Do Retailers Charge So Much For Diamonds?

Rare, gorgeous, and expensive. These are some of the thoughts that cross one’s mind when they hear the word “diamond.” Rare and gorgeous are absolutely correct. However, diamonds don’t have to be e...

Why is GIA Certification So Important?

Before buying that once-in-a-lifetime engagement ring, bracelet or necklace from your local jeweler, you will want to make sure it is the quality that it is being represented as. Unfortunately, the...

Why Does the Diamond Cut Affect the Price?

A diamond’s cut is one of the most complex factors that affect a diamond’s price. In cutting diamonds, the slightest error can ruin a diamond’s shape and may in turn compromise its beauty (and also...

Why Does the Color of a Diamond Matter?

Diamonds come in every color found in the rainbow and more, including red, purple, black, brown, blue, and so on. When discussing diamonds for engagement rings we are talking about white diamonds. ...